Penfield Jpn
During my time at Griffin Design Studio under the direction of Jeff Griffin, I had the opportunity to work on various design consultancy projects, including a notable project for the Japan licence of Penfield.
My responsibilities included researching the market and brand archives, assisting in developing seasonal stories and concepts, creating mood boards, sketching garment designs, and collaborating with external graphic designers and artists.
Below is a highlight of work on this project.
