Nature Calls
As the Design lead for multiple seasons of the Nature Calls collection, a pinnicle within Element Mainline, I drove innovation and partnered with fabric experts Polartec and Primaloft to create a range of technical and comfortable outdoor apparel.
This collection not only features high-performance materials but also incorporates artistic elements, blending the functionality needed for outdoor life with the playful spirit of Element.
I managed every stage from initial sketches and design concepts to technical file creation, art integration, and fabric/color selection.
Additionally, I collaborated with artists to develop unique graphic lock-ups, trims, and T-shirt prints, while overseeing fittings and providing detailed production feedback to ensure top quality and consistency.
The Nature Calls collection embodies the essence of those who find meaning and joy in the outdoors, reflecting both practicality and artistic flair.
