Marina Yachting
During my time at Griffin Design Studio under the direction of Jeff Griffin, I had the opportunity to work on various design consultancy projects, including a notable project for the luxury Italian brand Marina Yachting. My responsibilities included researching the market and brand archives, assisting in developing seasonal stories and concepts, creating mood boards, sketching garment designs, and collaborating with external graphic designers and artists.
This project drew inspiration from nautical and sailing themes, with winter seasons referencing dark storms and rough seas, and summer seasons evoking ship sails and ocean blues. We incorporated shapes and functional details from technical sailing wear, blending them with sophistication and luxury for urban settings.
Below is a highlight of work on this project.