Element Mainline
In leading the design and direction of all men’s outerwear, including jackets and warmers, I ensured that each product aligned with both market trends and our business strategy.
My role involved researching global markets to identify emerging trends, fabrics, and techniques, which informed the conceptualization of product lines and the implementation of collaborative seasonal strategies. I managed the selection of fabrics, trims, and colors, created detailed tech packs, and oversaw the entire process from fittings and sampling to vendor relations.
This comprehensive approach allowed me to guide the development of outerwear that was both innovative and in tune with current market demands.
Below is a highlight of my work.
