ELEMENT WINTER 22
Overview : Design & Develop a mainline product with design to cost & margin targets . as well as meeting brand sustainbilty targets .
Concept: Everyday outdoor / urban & skate collection
- Involved in Intial Concept Creation
- Intial Stetches/Idea/designs
- Technical File Creation
- Art Placement & Trims Creation
- Fabric + Colour selection
- Fittings & Proto + Production Comment
Revived Deadstocks :
Whenvisiting Millet offices we learn they had a large archive of left over premiumperformance Fabric stocks ranging from 60 - 250 Mtrs in a variety of colours , from 3L GoreTex®to Polartec® Fleece. We therefore to the opportunity breathenew life & purpose into these forgotten fabrics & to create a limitednumber of unique garments .
Design & Development :
Millet are experts in producing high performance technical garments , with this oppourtunity we chose to merge our strength of urban (everyday) streetwear design at Element with the finish & fabriction abilities of Millet . For example alpine slim fiting garments redesigned to a relaxed fit to allow multiple layering options or pockets added for urban easy , where a harness may have sat before
Blurring the line between skateboarding and bouldering, Millet and Element shared this adventure that inspired not only a special collection, but also a trip mixed of climbers and skaters from the fields of Sintra to the streets of Lisbon.